Marketing- Analyzing Buying Behavior - Essay Example“eco-friendly†product can be created through informative advertising by telling consumers the hazards of using the product that are not made for the wellbeing of the environment. Another danger in the proposal is the pricing of the new product which will be charged 150% more than the current price. However, if the consumer perceives that the product is not doing a better job than their conventional products, then once again our marketing proposal could lose out. Hence, careful pricing needs to be done to see if it is consistent with the benefits that it promises to render. The increase in the availability of the product in various retail outlets will be very beneficial for the business and this could increase our sales and profits and we can try to increase retailing outlets for even our conventional products.Commercial products are often sold to different organizations once a problem is recognized by these institutions. As far as the anti-bacterial is concerned we should go with the plan.
